3/7/2024 0 Comments Twitter gifs not loadingDon’t just throw in a meme because you saw it trending on Twitter. For example, in an animation where text gradually appears on a blank screen, that blank screen would be all your recipients see if they are having trouble loading the GIF. To account for this possibility, I always recommend making sure the very first frame of your GIF can function as a standalone image. Even with following image size best practices, there may be cases where your GIF does not play properly in certain inboxes or on some devices. The thumbnail should work as a standalone image.Bulky files can lead to a poor recipient experience and negatively impact your deliverability metrics. However, it is recommended that brands use media that are 1MB or smaller to prevent slow load. In Klaviyo, animated GIFs are able to be added to an email template as long as the file size does not exceed 5MB. This would not only show off your product, but also give your subscribers a better sense of what it's like to use it.ĭon’t know where to get started? Here’s a beginner’s guide to using GIFs in email marketing: For example, you could create a GIF of someone applying your new facial serum or using your latest hair styling tool. You can use GIFs to showcase your products in action, demonstrate how to use them, or highlight their key features. In the Health & Beauty industry, where visual appeal plays a big role, GIFs can be particularly effective. GIFs can be used to delight your audience, add a conversational tone to your messages, prompt action from the recipient, and more. While there is nothing inherently wrong about this approach, GIFs can be an easy way to draw more attention to your CTA, with a bit of movement to draw in your recipient's eye.īut with so many multimedia formats out there, why use a GIF? GIFs are easy to create, small enough in size that they load quickly in the inbox, and are a great stand-in for embedded videos - which are largely unsupported. Many brands stick to the traditional static images when it comes to graphics in their messages. If you’ve never tried using a GIF in your email campaigns, you are not alone. I may not be able to settle the debate of how to pronounce GIF, but one thing most marketers will agree on is that these little animated boxes can drive engagement through the roof when used effectively in email marketing.
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